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Our Mission & Vision

Our Mission

Our mission is to provide the best automotive solutions to our customers. that enhance vehicle performance and durability. we combine global expertise with local insight to deliver innovative, reliable solutions for workshops, retailers, and car owners.

Core Mission Statement
01

Quality Assurance

Delivering only the highest quality European automotive products to the Iraqi market

02

Customer Success

Building lasting partnerships through exceptional service and technical support

03

Market Leadership

Setting industry standards for automotive services excellence in Iraq

04

Global Standards

Bringing international best practices to local automotive solutions

Future Goals

Our Vision

To be the leading provider of automotive lubrication and filteration systems in Iraq and the broader region, recognized for our technical excellence, strategic partnerships, with European industry leaders, and commitment to sustainable mobility. We aim to set new standards in engine care, driven by innovation, customer education, and the expertise of our founding engineers. while fostering long-term relationships with clients and suppliers. grounded in trust and excellence.

Future Vision Statement
01

Looking Forward

We look forward to becoming the leading automotive solutions provider in Middle East, recognized for our commitment to quality, innovation, and customer satisfaction while expanding our reach across the region and setting new standards for automotive services excellence.

02

Automative services excellence

Become the leading automotive solutions provider across the Middle East region

03

Market Expansion

Expand our reach to serve automotive markets throughout Iraq and neighboring countries

04

Innovation Leadership

Establish ourselves as the innovation center for automotive service centers in the region

Our Vision
Vision

Future Goals

1

Establish Iraq as the leading automotive hub in the Middle East

2

Pioneer sustainable automotive solutions and practices

3

Create lasting partnerships with global automotive leaders

Our Promise

We are committed to set new standards in engine care, driven by innovation, customer education.

Leadership

Chairman's Message

A message from our leadership on our commitment to automotive excellence and future growth.

Chairman

Mr. Balen Sabah

Chairman & Co-Founder

Aufq-Al Technology

When we founded Aufq-Al Technology in 2013, our vision was simple yet ambitious: to bring European automotive excellence to the Iraqi market. we understood the critical importance of quality in automotive solutions.

Over the past decade, we have built strong partnerships with leading European brands - Bluechem Group from Germany, Tecneco from Italy. These partnerships represent more than business relationships; they embody our commitment to delivering only the finest automotive products to our customers.

Our success is measured not just in business growth, but in the trust our customers place in us, the performance improvements they experience, and the long-term relationships we build. Every product we supply carries our professional reputation and our founders commitment to excellence.

As we look to the future, we remain dedicated to innovation, quality, and service. We will continue to expand our product portfolio, strengthen our partnerships, and most importantly, serve our customers with the same passion and dedication that has driven us from day one.

Mr. Balen Sabah

Chairman & Co-Founder